About

Project BlackStar is an independent Los Angeles-based Street Luxury brand exploring Non-Traditional Jamaican Heritage.

Growing Up in South Central Los Angeles, The founder Joshua Fray was exposed to a wide range of cultural influences which later became the DNA of Project BlackStar. Strongly influenced by his own British/Jamaican Heritage. Project BlackStar dives into many of the first rebellious and punk movements in London, Jamaica, and Los Angeles. Project BlackStar is more than just clothing; it’s a celebration of cultural resistance, individuality, and the power of self-expression. Our designs draw from the boldness of the Jamaican dancehall scene, the gritty punk ethos of London, and the streetwise youth culture of Los Angeles. We honor the rebel spirit that unites these movements and bring them to life through premium, street luxury.

Established in 2018, in honor of his brother.
-Long Live Mazino Fray